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"Special medical food is blue ocean"

PubDate:2016-03-10Author:刘学聪Sources:Views:1438


On March 10, 2016, the General Administration of Food and Drug Administration formulated and promulgated the Measures for the Administration of the Registration of Food for Special Medical Use (hereinafter referred to as the "Regulations on the Registration of Food for Special Medical Use"). In accordance with the Measures for the Administration of Food Registration, "Approach"), the "approach" in the same year on July 1 implementation.


Special medical use formula food (hereinafter referred to as "special medical food"), is a clinician and clinical nutritionist nutrition support important weapon. It is to meet the limited food intake, digestion and absorption disorders or metabolic disorders and other groups, the special needs of patients with disease, specially prepared from the preparation of the formula food. This kind of food is used by clinicians and clinical dietitians to support nutritional supplements and is necessary for disease treatment, rehabilitation and maintenance of body function.


As early as the eighties and nineties of last century, foreign countries have been widely used in clinical special medical food, Europe, the United States, Canada and other developed countries are particularly widely used. After clinical practice, special medical food in improving the nutritional status of patients to promote patient rehabilitation, shorten the length of hospital stay, save medical expenses and other aspects played a huge role in many countries included in the scope of Medicare reimbursement.


Special medicine in China's predecessor is mainly in accordance with the drug management of intravenous nutrient solution (parenteral nutrition) and a small part of the enteral nutrition preparations for clinical nutritional support. The Chinese government to promote and regulate the use of special medical formula in China's food development, 2010 ~ 2013, the State Health Commission has issued a "2 +1" standard system. The newly revised Food Safety Act of 2015 sets out the legal status of special foodstuffs and incorporates them into the implementation of special food management. According to regulations, special medical food by age is divided into infants (0 ~ 12 months) and adult products, adult products are divided into non-whole nutrition, full nutrition and specific full nutrition products. Product advertising needs to be approved by food and drug regulatory authorities. Product sales mainly through the traditional retail (business super + electricity, etc.) and medical (hospital + pharmacy) channels, which can only be a full range of nutrition products in the medical channel sales.


The future, "special food is blue sea" is the fundamental judgment. But now, industry enterprises need patience. The government set the industry to promote solid, steady development, set a higher threshold for product access. At the same time, consumers (especially clinicians) awareness is low, hospital procurement system access and other issues will also be the enterprise must face the problem. Apply the stock market: "the market risk, investment need to be cautious." But behind the risk, pregnant with business opportunities, but this business needs strength and patience.

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